Manu Chopra
Direct Mail
Manitoba Telecommunication Services (MTS) wanted to promote their Video On Demand service in winter. Their proposition: Why freeze in harsh sub-zero temperatures while trying to rent a movie from the video store when you can do at home with a flick of your remote control? So we sent out a DM that revealed a hidden message when it was placed in the fridge. This Direct Mailer received a staggering 60% response rate in a medium where a 5% RR is considered excellent.
Manitoba Telecommunication Services (MTS) wanted to promote their Video On Demand service in winter. Their proposition: Why freeze in harsh sub-zero temperatures while trying to rent a movie from the video store when you can do at home with a flick of your remote control? So we sent out a DM that revealed a hidden message when it was placed in the fridge. This Direct Mailer received a staggering 60% response rate in a medium where a 5% RR is considered excellent.
Manitoba Telecommunication Services (MTS) wanted to promote their Video On Demand service in winter. Their proposition: Why freeze in harsh sub-zero temperatures while trying to rent a movie from the video store when you can do at home with a flick of your remote control? So we sent out a DM that revealed a hidden message when it was placed in the fridge. This Direct Mailer received a staggering 60% response rate in a medium where a 5% RR is considered excellent.
Manitoba Telecommunication Services (MTS) wanted to promote their Video On Demand service in winter. Their proposition: Why freeze in harsh sub-zero temperatures while trying to rent a movie from the video store when you can do at home with a flick of your remote control? So we sent out a DM that revealed a hidden message when it was placed in the fridge. This Direct Mailer received a staggering 60% response rate in a medium where a 5% RR is considered excellent.
Manitoba Telecom Services
Manitoba Telecommunication Services (MTS) wanted to promote their Video On Demand service in winter. Their proposition: Why freeze in harsh sub-zero temperatures while trying to rent a movie from the video store when you can do at home with a flick of your remote control? So we sent out a DM that revealed a hidden message when it was placed in the fridge. This Direct Mailer received a staggering 60% response rate in a medium where a 5% RR is considered excellent.
MTS wanted to tell customers that they could enjoy free MTS Wi-Fi in some pretty unconventional places.
MTS wanted to tell customers that they could enjoy free MTS Wi-Fi in some pretty unconventional places.
Manitoba Telecom Services
MTS wanted to tell customers that they could enjoy free MTS Wi-Fi in some pretty unconventional places.
Ronald McDonald House BC
RMHBC needed to raise funds to build a new House that could house more seriously ill children than the current one. This door opener was targeted to high-end donors. Designed like a flip clock , it chronicled the moment from when parents receive the life-changing news to the time they reached the hospital and discovered their child would need to get specialized treatment for the next few months.
Two Direct Mailers were designed to created awareness about BCLC’s in-casino promotion. They captured all the fun and naughtiness of a Cabaret event.
Two Direct Mailers were designed to created awareness about BCLC’s in-casino promotion. They captured all the fun and naughtiness of a Cabaret event.
British Columbia Lottery Corporation
Two Direct Mailers were designed to created awareness about BCLC’s in-casino promotion. They captured all the fun and naughtiness of a Cabaret event.
The British Columbia Lottery Corporation wanted to encourage its members to use their BC Gold Card and earn rewards, discounts and BC Gold Points. The problem? Most members would forget to carry the card with them to the casino. The solution: Create a DM shaped like a wallet and talk about a card that’s bursting to the seams with benefits.
The British Columbia Lottery Corporation wanted to encourage its members to use their BC Gold Card and earn rewards, discounts and BC Gold Points. The problem? Most members would forget to carry the card with them to the casino. The solution: Create a DM shaped like a wallet and talk about a card that’s bursting to the seams with benefits.
British Columbia Lottery Corporation
The British Columbia Lottery Corporation wanted to encourage its members to use their BC Gold Card and earn rewards, discounts and BC Gold Points. The problem? Most members would forget to carry the card with them to the casino. The solution: Create a DM shaped like a wallet and talk about a card that’s bursting to the seams with benefits.
The New York based Dex Yellow Pages wanted to encourage business owners to advertise with their online service. So recipients were sent a Ouija board as a fun way to tell them not to experiment and go instead with the reliable Dex.
The New York based Dex Yellow Pages wanted to encourage business owners to advertise with their online service. So recipients were sent a Ouija board as a fun way to tell them not to experiment and go instead with the reliable Dex.
Dex
The New York based Dex Yellow Pages wanted to encourage business owners to advertise with their online service. So recipients were sent a Ouija board as a fun way to tell them not to experiment and go instead with the reliable Dex.
Shell Canada wanted to promote the use of its Fleet Services credit cards with owners of truck companies. These cards gave them complete online control over their fleet and staff. Since truckers aren’t very fond of reading, we went heavy on symbolism and use of bullet points.
Shell Canada wanted to promote the use of its Fleet Services credit cards with owners of truck companies. These cards gave them complete online control over their fleet and staff. Since truckers aren’t very fond of reading, we went heavy on symbolism and use of bullet points.
Shell Canada
Shell Canada wanted to promote the use of its Fleet Services credit cards with owners of truck companies. These cards gave them complete online control over their fleet and staff. Since truckers aren’t very fond of reading, we went heavy on symbolism and use of bullet points.
Vancouver General Hospital’s donor campaigns had always spoken about the need for buying new equipment and were fairly successful. This time, we tried something new – We inserted a Lifesaver candy in the DM and thanked donors for their support over the years. The result: This DM broke the record for all previous mailers ever done by VGH.
Vancouver General Hospital’s donor campaigns had always spoken about the need for buying new equipment and were fairly successful. This time, we tried something new – We inserted a Lifesaver candy in the DM and thanked donors for their support over the years. The result: This DM broke the record for all previous mailers ever done by VGH.
Vancouver General Hospital
Vancouver General Hospital’s donor campaigns had always spoken about the need for buying new equipment and were fairly successful. This time, we tried something new – We inserted a Lifesaver candy in the DM and thanked donors for their support over the years. The result: This DM broke the record for all previous mailers ever done by VGH.